Floral designers ready to open their own small business will learn everything they need with this essential how-to guide.
Sharing the challenges and surprises she experienced in building her business, Justine explains
• stocking the basic supplies and materials;
• the crucial question of flower sourcing, and the ecological impacts to consider;
• working on defining your studio's brand and ensuring that your online presence builds clientele;
• using eco-friendly design techniques;
• preparing, packaging, and transporting your creations;
• communicating effectively with clients;
and more.
A review of design basics includes
step-by-step instructions for nine floral arrangements. Justine ends with
three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.
Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces—to develop a floral industry that is
more respectful of the environment and that educates its consumers.
| Format |
Inbunden |
| Omfång |
152 sidor |
| Språk |
Engelska |
| Förlag |
Schiffer Publishing Ltd |
| Utgivningsdatum |
2025-06-28 |
| ISBN |
9780764369391 |
