On the 100th anniversary of its creation, this book celebrates Railways Studios -- the design studio of the New Zealand Railways -- and its role in helping build and connect New Zealand. It''s a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920-1987).
The Studios'' advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street. Whatever the promotion -- from rail travel and tourism to enlistment in the army, clothing and health promotion -- the Studios played a role.
Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves. This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of the Railways Studios, detailing its formative place in New Zealand design and art history.
| Format |
Inbunden |
| Omfång |
376 sidor |
| Språk |
Engelska |
| Förlag |
Te Papa Press |
| Utgivningsdatum |
2020-11-12 |
| ISBN |
9780995133839 |
