This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get.
A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
| Format |
Häftad |
| Omfång |
260 sidor |
| Språk |
Engelska |
| Förlag |
Hoaki |
| Utgivningsdatum |
2023-01-03 |
| ISBN |
9788419220004 |
