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The LEGO Story (inbunden, eng)
Produktbeskrivning
Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child.
The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story is also a fascinating business case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business specializing in wooden toys into the world’s largest producer of play materials and one of the most beloved brands in the world.
Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. Based on rare interviews and unprecedented archival access, this is the story of a company built on one family’s belief in the power of play.
A Family Business Saga: Built on extensive conversations with Kjeld Kirk Kristiansen, grandson of the founder, this is an intimate look at three generations of innovation and perseverance behind one of the world’s most beloved brands. From Wooden Toys to Plastic Bricks: Follow the ninety-year journey from Ole Kirk Christiansen’s small carpentry business to the global toy company that produces billions of plastic bricks a year.
The History of Play: Discover a riveting cultural history that explores how views of childhood and the importance of creative play have evolved over nearly a century. Unprecedented Archival Access: Go behind the scenes with a richly illustrated history, featuring never-before-seen photos from the founding family’s private archive.
| Format | Inbunden |
| Omfång | 432 sidor |
| Språk | Engelska |
| Förlag | HarperCollins Publishers Inc |
| Utgivningsdatum | 2022-12-08 |
| ISBN | 9780063258020 |
Specifikation
Böcker
- Format Inbunden
- Antal sidor 418
- Språk Engelska
- Förlag Harper Collins USA
- Utgivningsdatum 2022-11-24
- ISBN 9780063258020
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Specifikation
Böcker
- Format Inbunden
- Antal sidor 418
- Språk Engelska
- Förlag Harper Collins USA
- Utgivningsdatum 2022-11-24
- ISBN 9780063258020