What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
- A ′Fundamentals′ section covering eight big topics like ′what is method?′
- A global perspective reflected in case studies of media research in Asia, Africa and South America
- Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
- Integrated discussion of contemporary issues like the ethics of social media research
This essential companion will empower any media student to tackle their research with confidence and skill.
| Format |
Häftad |
| Omfång |
312 sidor |
| Språk |
Engelska |
| Förlag |
SAGE Publications Ltd |
| Utgivningsdatum |
2025-01-21 |
| ISBN |
9781529602043 |
