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Chief Communications Officers at Work (häftad, eng)
Produktbeskrivning
Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world.
It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders.
Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level.
What You Will LearnHow CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functionsHow CCOs adapt to changes and find a way to manage crisis situations calmly and confidentlyHow CCOs rely on data to inform decisions and demonstrate successWho This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function
| Format | Häftad |
| Omfång | 284 sidor |
| Språk | Engelska |
| Förlag | APress |
| Utgivningsdatum | 2025-10-29 |
| ISBN | 9798868818554 |
Specifikation
Böcker
- Format Häftad
- Antal sidor 284
- Språk Engelska
- Utgivningsdatum 2025-10-29
- ISBN 9798868818554
- Förlag APress
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