If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
You''ll learn to:
Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power
The result? A happy, hopefully scratch-free, resolution.
''Jay Heinrichs knows a thing or two about arguing'' The Times
''A master rhetorician and persuasion guru'' Salon
''You got a bunch of logical engineers to inject pathos
into their arguments ..it works!'' NASA engineer
| Format |
Häftad |
| Omfång |
144 sidor |
| Språk |
Engelska |
| Förlag |
Penguin Books Ltd |
| Utgivningsdatum |
2018-03-01 |
| ISBN |
9781846149573 |