Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque’s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle’s never-to-be-beaten production record for a single model of nearly 22 million cars.
Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle’s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
| Format |
Häftad |
| Omfång |
64 sidor |
| Språk |
Engelska |
| Förlag |
Bloomsbury Publishing PLC |
| Utgivningsdatum |
2014-09-10 |
| ISBN |
9780747814474 |
