Managing the Authenticity of Narrative Brands (inbunden, eng)
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape p...
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EAN: 9781041017042
Specifikation
Böcker
- Format Inbunden
- Antal sidor 90
- Språk Engelska
- Utgivningsdatum 2026-02-17
- ISBN 9781041017042
- Förlag Taylor & Francis Ltd