Tourism Management (häftad, eng)

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus.

This new edition focuses on the essential features of tourism management in a concise, accessible and interactive format.

It is written in an engaging style that assumes no prior knowledge of tourism and builds up the reader’s understanding as they progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy.

This seventh edition has been revised and updated to include:

• new case studies both throughout the book and online, with all case studies fully updated and new statistical material  throughout to illustrate trends and themes;
• more diagrams and graphs throughout to aid understanding and application of complex theory;
• a greater global focus throughout – a broader geographical spread of case studies derived from developed, developing and emerging countries as tourism destinations;
• new coverage of up-to-date trends and developments within the tourism industry, including: regenerative tourism, carbon-neutral tourism, air taxis, accessibility and diversity, the cost of living crisis, the effect of crises such as COVID-19, the rise of online travel agents, innovations in digital tourism, trust and tourism, overtourism, visitor management and anti-slavery measures; and
• fully updated online materials, including: PowerPoint slides, online questions, web case studies and weblinks.

This book is essential reading for all tourism students and future managers.