The New MBA Playbook (häftad, eng)

The job market is heating up, standards are higher – and competition is becoming fiercer. Want to accelerate your professional development but can’t because life is moving fast and time is short? As long as you have The New MBA Playbook, an innovative "MBA in a book", now is the ideal moment to, at your own pace, anywhere and anytime, boost your managerial proficiency so as to move forward positively, strategically, sustainably and ethically.

By an award-winning industry expert and executive educator who’s had success in both corporate boardrooms and executive classrooms worldwide, The New MBA Playbook is a different kind of MBA sourcebook.

It is humanity-centered (and beyond the AI hype!) and is organized into seven relevant, rigorous and readable two-unit modules ("mini-lectures"). This educational package condenses key MBA disciplines and topics into a playbook format that fits the work schedules of busy executives and professionals on the go, and delivers top MBA-quality intelligence in a matter of days, not years.

Through The New MBA Playbook, you can deep dive into the essentials of business, creative strategies and fresh new thinking, and gain effective working knowledge of behavioral economics and policy, positive leadership and followership, strategic transformation, dialogic organization development, design thinking and innovation execution, brand coolness and storytelling, modern management consulting and executive coaching, global management strategies, cultural intelligence, and behavioral ethics, among other issues.

The playbook, although designed to be worked through systematically, provides room for critical interpretation, enabling learning by "self-insight" and personal adaptation (the easy-to-use material is an "on-demand" resource from which you can "mix and match" modules freely and in any order, as all modules can stand alone, and you can customize the course to your needs).

Re-imagining MBA education and challenging existing business practice, The New MBA Playbook, designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs – and to anyone who simply refuses to stop learning.