The Cold Start Problem (häftad, eng)

''A true Silicon Valley insider'' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossibleThis is the cold start problem.

Now, one of Silicon Valley''s most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

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''Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'' TechCrunch

''Articulates the stages that every product must go through to be successful . . and illustrates what companies need to do to achieve them'' Forbes