Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You''ll find the numerous charts, photos and real-world case studies and examples to be engaging.
And the authors'' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.
The 12th Edition offers a revised chapter structure that provides more continuity between key concepts.
An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
| Format |
Häftad |
| Omfång |
672 sidor |
| Språk |
Engelska |
| Förlag |
Pearson Education Limited |
| Utgivningsdatum |
2025-09-24 |
| ISBN |
9781292483252 |
