Pricing in the Age of AI (häftad, eng)

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.

Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformationFor instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale.

Author Maxime Cohen begins by tracing the history and importance of pricing decisionsHe focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale.

Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anticompetitive practices, consumer protection, and discrimination issues.

Format	Häftad
Omfång	240 sidor
Språk	Engelska
Förlag	MIT Press Ltd
Utgivningsdatum	2026-09-29
ISBN	9780262056779