Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights.
As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively. You'll learn how to:- Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demandsFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.
Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
| Format |
Häftad |
| Omfång |
312 sidor |
| Språk |
Engelska |
| Förlag |
Kogan Page Ltd |
| Utgivningsdatum |
2025-08-03 |
| ISBN |
9781398620506 |
