HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (häftad, eng)
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing th...
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EAN: 9781422189887
Specifikation
Böcker
- Format Häftad
- Språk Engelska
- Utgivningsdatum 2013-04-02
- ISBN 9781422189887
- Förlag Harvard Business Review Press