Hacking the Human Mind (häftad, eng)

BEHAVIORAL SCIENCE LESSONS FROM THE BEST

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?

Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base

Spot the behavioral biases, and you can understand why a tactic works.

Get a Behavioral Superboost

Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the topSo you can learn from the winners and power-up your marketing.

________________________________

WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY

“Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.”
– ROBERT CIALDINI, Author of Influence and Pre-suasion

“This book will make you better at your jobIf you’re trying to get your head around behavioral science, or how to apply it, look no further — Shotton has done all the hard work for you.”
– JONAH BERGER, Author of Contagious

“No one should be allowed near a layout pad or a keyboard until they have read this bookIt is an antidote to the tediously direct and transactional nature of much of modern
marketing.” – RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy

“Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.” – NIR EYAL, Author, Hooked