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Flip the Script (häftad, eng)
This book will change the way you think about persuasion, and have you closing deals in no time.
These days, it''s just not...
Produktbeskrivning
This book will change the way you think about persuasion, and have you closing deals in no time.
These days, it''s just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we''ve grown resistant to sales persuasionThe moment we feel pressured to buy, we pull away. And if we''re told what to think, our defences go up.
That''s why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideasInstead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They''ll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.
You will learn how to:
*Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client''s concerns.
*Close the Certainty Gap: Allay your buyer''s fears about going into business with you by delivering a flash roll, proving your expertise in the domain.
*Present Your Idea as Plain Vanilla: Don''t overhype your product as a first-of-its-kind solutionThe more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes.
Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you''ll find anywhereIt will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.
| Format | Häftad |
| Omfång | 256 sidor |
| Språk | Engelska |
| Förlag | Little, Brown Book Group |
| Utgivningsdatum | 2022-06-09 |
| ISBN | 9780349418858 |
Specifikation
Böcker
- Format Häftad
- Antal sidor 256
- Språk Engelska
- Utgivningsdatum 2022-06-09
- ISBN 9780349418858
- Förlag Little, Brown Book Group
Leverans
Vi levererar ditt paket med Budbee, Instabox och DB Schenker. Frakten kostar 49 kr men handlar du för över 499 kr är det fri frakt. De exakta leveranstiderna för varje produkt ser du direkt på produktsidan och i kassan. När din order skickats får du en spårningslänk via e-post eller SMS.
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Retur & reklamation
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Du har 3 års reklamationsrätt enligt konsumentköplagen. Vid godkänd reklamation står vi för returfrakten. Kontakta oss på [email protected] om du vill göra en retur eller reklamation, så guidar vi dig genom processen.
Specifikation
Böcker
- Format Häftad
- Antal sidor 256
- Språk Engelska
- Utgivningsdatum 2022-06-09
- ISBN 9780349418858
- Förlag Little, Brown Book Group