Every Purchase Matters (inbunden, eng)

From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism--the change it has wrought in the world and the potential it still has to confront our greatest challenges.

We all have the power to change the world through the products we buyThis simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like Organic, Non-GMO, and Fair Trade Certified now adorning products in major retailers across the country.

Yet the true promise of ethical sourcing and conscious consumerism has not been fully realizedPaul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains.

In Every Purchase Matters, Rice reveals the untold story of the Fair Trade movement and its significance for us allCalling on the close relationships he cultivated over the last forty years with the pioneers of ethical sourcing—CEOs, activists, grassroots farmer leaders, and consumer advocates—Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal.

These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business.

Whether you’re a consumer, a business leader, or an investor, Every Purchase Matters offers a rich and persuasive case for conscious capitalism—the change it has brought and the potential it still has to create a more just, equitable, and sustainable world.
 

Format	Inbunden
Omfång	336 sidor
Språk	Engelska
Förlag	PublicAffairs,U.S.
Utgivningsdatum	2025-04-24
ISBN	9781541704039