A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.
Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.
The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight.
Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”
| Format |
Inbunden |
| Omfång |
304 sidor |
| Språk |
Engelska |
| Förlag |
McGraw-Hill Education - Europe |
| Utgivningsdatum |
2015-12-16 |
| ISBN |
9780071806305 |
