Digital Communications at Work (häftad, eng)

<p><b>Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.</b><br><br><i><b>Digital Communications at Work</b></i> is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information.

Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.<br><br>Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:<br>- Develop a tailored channel strategy aligned to business goals and culture <br>- Build and present a compelling business case to secure leadership buy-in <br>- Apply frameworks to select, integrate and optimize digital tools effectively <br>- Implement content plans that sustain engagement and talent retention <br>- Measure, analyze and refine for continuous improvement and ROI<br><br>With step-by-step guidance and actionable tools, <b><i>Digital Communications at Work</i></b> equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.<br><br><i><b>Themes include:</b> Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI</i></p>

Format	Häftad
Omfång	328 sidor
Språk	Engelska
Förlag	Kogan Page Ltd
Utgivningsdatum	2026-07-03
ISBN	9781398626072