The most effective copywriters aren't wordsmiths - they're salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn't the same as copy that sells.
Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience - and offers a time- and industry-tested alternative that generates leads and revenue at scale.
As a copyseller, learn to: Skip brainstorming and pinpoint your core message by listening to new leads and customers; Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel; Troubleshoot tractionless copy and use formulas to find messaging that pops; Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice; Connect with marketers and salespeople to strategize and and create copy that energizes your team.
Transform your copywriting into salesmanship in print. With The Copyselling System's sure fire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.
| Format |
Häftad |
| Omfång |
240 sidor |
| Språk |
Engelska |
| Förlag |
BenBella Books |
| Utgivningsdatum |
2026-07-21 |
| ISBN |
9781637748886 |
