Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years. Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovationThe truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on whats already been done and pushing ahead.
While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel by copying Chinas playbook!
Chinafy distills the key lessons from China to unlock business potential anywhere in the worldThese lessons serve as catalysts for how to Chinafy innovation for growth. Taking a deep dive into the workings of Chinas most successful brands from Haier to ByteDance author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.
| Format |
Inbunden |
| Omfång |
288 sidor |
| Språk |
Engelska |
| Förlag |
Marshall Cavendish International (Asia) Pte Ltd |
| Utgivningsdatum |
2023-08-31 |
| ISBN |
9789815044508 |
