This is the first title in the new Global Business series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of the key concepts and issues involved in communicating in todays multi-cultural world.
The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.
By combining theory and practice, the book presents insights and techniques in inter-cultural communication. How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?
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| Format |
Häftad |
| Omfång |
192 sidor |
| Språk |
Engelska |
| Förlag |
LID Publishing |
| Utgivningsdatum |
2024-03-21 |
| ISBN |
9781915951045 |
