In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they've never sold a thing in their lives. Whether you're building a SaaS product, a consultancy or a complex solution, you'll learn how to approach sales with structure, confidence and integrity.
No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you'll learn how to: Rewire your mindset and bounce back from rejection. Define a compelling value proposition that actually lands. Find, reach and engage ideal customers.
Handle objections and negotiate like a pro. Close deals and build long-term client relationships. Know when (and how) to hire your first salesperson. With real-world case studies, ready-to-use templates and ‘fieldwork' exercises at the end of each chapter, this isn't just a book – it's a founder's sales playbook You'll move from hesitating to selling with confidence, clarity and authenticity.
| Format |
Häftad |
| Språk |
Engelska |
| Utgivningsdatum |
2025-09-10 |
| ISBN |
9781839529580 |
